Some of the upthread comments were pretty hostile to Puerto Ricans in general, and in fact claimed they were not American. But I would concede those are pretty fringe views, which is a good thing.
I don't follow Bad Bunny, but is he a communist? He looks to be making an awful lot of money for a communist.
The use of gender bending or sexual androgyny has a long history in rock or popular music. One of its earliest users was David Bowie, who I think did it as a true artist to push limits and explore questions and assumptions. Later great artists like Annie Lennox, or Prince, or even Motley Crue did the same thing, once again I think for visual or artistic reasons. I don't see much issue with any of them.
However this modern generation of gender benders, Harry Styles particularly comes to mind, and I might venture to put say Boy George or Pete Burns in with him, seem to do it for only the shock value or to get attention. I don't see the value in that. To me the offense comes from a "crassification" of what had once been a more thoughtful approach.
I don't think the NFL or Bad Bunny's record label give a rat's ass about the normalization of cross dressing or gay rights. They are in it for the money. I see them much more as venal posers than gender jihadists.