Who is on your list of an outdoor writer as a true expert and who is a salesperson.
Roy Weatherby Sr. was both, and I love and respect his ballistic knowledge and testing he did back in the day. Of course, he wants to sell his own product and I thank him for it.
Speaking of ballistics, Tim Sundles (Buffalo Bore) is great in this aspect and so are his products. For me at least.
Jeff Cooper, Elmer Keith, Craig Boddington - 100% experts! Met COL Boddington once, great guy.
Capstick, great writer for sure. Elgin Gates the same, but many dislike him.
Peter Byrne, what a life. Same with Jim Corbett, but even he made mistakes when it came to firearms.
And Jack O'Conner, loved and respected by many.
COL Robert Scott was great when it came to writing, and I'm sure his firearms knowledge/-experience was excellent.
Herb Klein, great writer and a nice sense of humor.
And there are so many more.
Many outdoor writers had a great gift when it came to living a great adventurous life and having the ability to convert this onto paper in a very interesting and engaging way. They had more access to hardware and the ability to put it through real world testing, which makes for a great combination.
The one thing that holds it all together is integrity, and I just think that old-school writers had more of it. I could be wrong...