booking at shows scare the heck out of me, you really don't know who you are dealing with vs a site like this where you can get a feel for an outfitter and there is less pressure for them to make the sale.
If there was money to be gained or at least a break even point, this website should be represented at shows to help people ask the right questions.
One downfall of the shows where there is a US or Can rep is that the trust factor isn't there, am sure people remember the days of old (in this case a caribou hunt in Quebec) a "rep" books 10 people for a hunt and the "rep's" hunt was free. Not saying this is the case anymore, but its still in the back of my mind.
Having an actual outfitter at a show in my mind is key, for the most part we can judge a person within a few minutes of talking, i know a few people who portray themselves great on tv hunting shows but i wanted to reach out and punch them in the throat after 2 minutes of talking to them lol