Yeah, they do that, turning bass-ack-wards - sometimes. Have you never seen that, at least in GEL. tests?
The shorter the bullet becomes (it appears), the less stable it becomes in it's traverse through the animal and the more likely it will turn butt first.
Some bullets do that right away, if the ROT is on the slow spectrum for that length of bullet.
That happened most dramatically in Viet Nam, with the 55gr. FMJ's in a 12" ROT of the M16's.
It also happens to bullets losing too much length through sloughing off weight when penetrating in animals. It is likely this would not happen, EVER, with a .338", 225gr. or 250gr. bullet.
My long time friend (since 1972)and guide Igor, noted the fastest kills he had witnessed on Grizzlies was by a 225gr. .338 Win. Mag with the 225gr. Nosler, BANG/FLOP, DRT.