In the past few years, I started shooting PRS matches as a way to stay active after hunting season, and to replicate hunting shots taken under pressure and from various field positions. It's a lot of fun. I just received this .22 LR a few days ago. The accuracy is incredible. Dime-sized groups, and it reaches out 300+ yards without any accuracy degradation. The rifle was built around Lapua .22 ammo, which is expensive by comparison but a lot less money than centerfire. If you haven't thought about this type of shooting before, hope you do as it is a lot of fun. As for the El Mefe graphic. That's in honor of my good friend who long ago got this shotgunner into big game hunting. I call my friend Mefe - as in Most Expensive Friend Ever. I named the .22 El MEFE in his honor, and have had t-shirts and stickers made to commemorate.