I have no problem with expensive guns, watches, cars ,trucks, or anything else. I have some expensive stuff myself.
What I dislike are the people with the "I am better than others", "look down on others", arrogant, self centered, demanding(of staff and others), stuffy, aloof, nose in the air, boasting type that think money and expensive stuff put them into a special group, above the others, when hunting.
I have run into this type before and it is not fun. Thankfully some of them cannot shoot well and that is where I(and others) get to put them in there place.
I have also hunted with people who have expensive stuff that were down to earth, good and fun. It is less about the stuff and more about the persons attitude. To be able to shoot well also helps. I have also hunted with people with less than I have and have enjoyed them that have a good attitude.
The watch or firearm does not make you. Your attitude toward others and hunting does.