But it does matter to me @35bore - and if doesn’t to you then fine. You are absolutely free to have and express that opinion. I am happy with the gunmaker’s or manufacturer’s name. I even like my own initials on a firearm built for me or with bespoke features. But I’ll pass on on carrying around an advert for Boddington regardless how it shoots. And look if he can get a gunmaker to pay him a commission to use his name, and if people line up to buy the thing, good for him. But that commission won’t be any of my money. The OP asked my opinion and that is it as clearly and honestly as I can articulate it.