Yeah, I think the IPA thing has run its course a little.
There's nothing wrong with IPA, it's great beer when done well, and when it's done badly it hides a lot of sins. I used to work in a brewery in Burton on Trent, UK. I appreciate the history too.
The US craft seen did a really great job of bringing it to this nation; Russian River, etc.
However, it's been the craft mainstay for at least 30 years now, and frankly I think it has gotten silly.
Far too many producers got hung up on 'the most special', the most hoppy, the most bitter, the most alcohol, the most exclusive, and gave up on just making solid, actually drinkable beer. Or even trying to make 'real' IPAs at all.
Triple IPAs, Imperials, hazy styles so thick they're basically milkshake, beers dry hopped to within an inch of their life. That's not 'fun'. That's a product made explicitly for advertising a hipstery lifestyle, and frankly, drink 6oz of them and it rapidly becomes a chore... and then you have another 10oz to go.
Not rewarding, not worthwhile.
I think a lot of craft breweries are slowly catching on to this, and I'm really pleased to see a resurgence in craft produced, but pretty basic, styles coming onto the market.
Do something clean, something simple, something refreshing, celebrate the heritage of those styles, do it well... if you can. Nothing to hide behind, no fluff, just quality beer. That's hard to do, and you won't get away with poor process control.
We shall see how the market develops I guess.