I see this a lot in sales when people that ought not to be in that vocation land there.
It’s not a dig on anyone in particular, it’s just that not everyone is cut out for sales.
I find to be really good at sales, you have to genuinely like the people that call upon you and you have to genuinely like the product you represent. I’m not a professional sales person, but even with my weak sales skills, I really enjoy speaking with passionate people that have similar interests. I also like a clear conscience, so I tell people ten reasons that what I have might not be right for them and I critically scrutinize my “merch” explaining its every imperfection in great detail.
The net result of trying to honestly “chill” the sale is that people see me as transparent and they often realize my critique of the item is far crueler than theirs. Instead of thinking someone is getting one over on them, they feel like they are fully informed and fully in charge of the transaction, which they 100% are.
I have an acquaintance that has a lot of nice guns in his disgusting, filthy gun shop. He has zero pride in the items, is absolutely ignorant to what they are, mistreats them horribly, and asks insane and arbitrary prices for every item that are 3x-20x of what they are worth. He’d never give close up photos of the items and he can’t explain anything about an item he wants $50k for that is worth 15k. His idea is that eventually a rich sucker that knows nothing will grant him a home run.
I on the other hand try to live life getting a hit, a bunt, or a walk every day of my life. I’m content with a .950 batting average and having never hit a double. It builds trust and good will, I get invited to opportunities all the time and people have been incredibly square dealers with me at every turn. Life is reciprocal if you don’t make it transactional.