Saw
@375 Ruger Fan post in another thread and thought this would make a good topic.
Would you, or have you ever made a decision to hunt with an outfitter because of a “Hunting Celebrity” or “Hunting Influencer”?
I love watching hunting shows just like the next guy, but personally, I put very little credibility in “Hunting Celebrity” endorsements and even less in the current world of Influencer endorsements. I’ll actually go so far as to say if I see “Hunting Influencer” endorsements I run the other way. Hunting Celebrities have definitely influenced me on wanting to hunt somewhere or something, but never been the reason I reached out to Outfitters XYZ. It might’ve helped narrow down a country or location like NWT over BC, Alaska, or the Yukon but the decision was made based on talking to all the outfitters in each area, and their average joe references.
I completely understand the marketing tactic behind it, but I personally avoid them. Working in Sales & Marketing I see how most celebrities and almost all “influencers” are aren’t loyal to a product or brand, they’re just loyal to the paycheck from a brand (regardless of industry). I’m sure I’m painting with a fairly broad brush but IMO if an outfitter was so good, he/she wouldn’t need to give away or discount a hunt, to get his/her operation on TV or onto the internet. They’d have a fairly long waiting list and be booked a year or two out. There are a couple “celebrities” that I’ve met over the years who’s endorsement I give a little more value to, but I’d never go on a hunt based solely on their endorsement of let their endorsement sway me.
Now an operator who works with a videographer to film and publish different clients hunts I view a bit differently. An example of this would be Dalton & York working with Andy Buchanan of TIA, or Vaughan Vosloo of Untamed.
What are your thoughts? Do celebrity endorsements sway your decision? Do the T&A endorsements of influencers make you look into a product or service?