There are no conservation involved. These animals are "cattle" and that it is why I reacted negatively when I saw that a conservation spokesperson was involved in these types of hunts.I don't disagree but consider this is Jim Shockey. He is a spokesperson for hunting as a whole. He promotes sustainable use conservation and lauds those who practice it. Could it be that this episode is being used to praise the efforts of Sami people and their conservation of reindeer and not so much about some epic hunt? I don't know the answer to that obviously, but again I'm willing to give benefit of the doubt and wait until I've had a chance to see the show. I realize these reindeer have been domesticated. But I'm not sure the rest of the world necessarily sees these animals like a cow or a pig.