When I go on an expensive hunt (all african hunts are expensive to me) the quality of the trophies/animals is the main thing I am looking for. Second is the quality of the PH/support staff and how friendly they are. Lodging would be a distant third. As long as bedding is clean it is okay. Services that I don't need is the vehicle washed nightly, clothes including underwear ironed, (unless your hunting is in a putzi fly area) swimming pool, etc. For those of you that own game farms it may not make sense to try to set up a tented camp (low end) away from your home/lodge that is already built. For those of you with concessions a tented camp may equate to luxury if the concession owner doesn't allow permanent structures. Target the market you want to serve and market your hunts accordingly. If you have the facilities to target multiple hunter markets, that puts you ahead of the game. The main thing is to provide a great hunting experience. This includes being courteous and fun to be around. The great thing for the hunter is that there are so many PH's, game farms available in africa that we can make our own choices for the level of luxury vs. cost that we want.