Good day AH A logo is often the first representation a client will get about your business. It can be used to get across what type of industry you are involved in and what product you offer. It's the face of a business. A lot of thought and effort goes in to making a logo and I would like to hear how you came up with your logo and if there is a story behind it..... I'll begin. Our logo has plenty of personal meaning behind it. My wife and I apart from being Hunting Outfitters are 4th generation farmers, we run an Angus stud herd, Hampshire sheep, grow crops and honeybush tea but our main farming enterprise has always been growing and exporting Proteas (see photo) A specific type of a Protea is called the King Protea. Our farmhouse is based on top of a hill on our farm, with 360' views of mountains and the Indian Ocean. Below that is our plantation of King Proteas, hence the farm was named: Kingsview. Bushbuck occur naturally in our area but have had a tough time against poachers and their dogs. Since we introduced anti-poaching measures there has been a boom in the Bushbuck population and we have always viewed these animals as having a sense of Pride and Fortitude, pillars we wanted our business to be based on. So we chose the Bushbuck to be part of our Logo. And that is how we designed our Logo.