What's in a Logo?

Discussion in 'Hunting Conventions, Shows & Events' started by KVS, Jul 17, 2015.

  1. KVS

    KVS AH Veteran

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    Good day AH

    A logo is often the first representation a client will get about your business. It can be used to get across what type of industry you are involved in and what product you offer. It's the face of a business.
    A lot of thought and effort goes in to making a logo and I would like to hear how you came up with your logo and if there is a story behind it.....

    I'll begin.
    Our logo has plenty of personal meaning behind it. My wife and I apart from being Hunting Outfitters are 4th generation farmers, we run an Angus stud herd, Hampshire sheep, grow crops and honeybush tea but our main farming enterprise has always been growing and exporting Proteas (see photo) image.jpg
    A specific type of a Protea is called the King Protea. Our farmhouse is based on top of a hill on our farm, with 360' views of mountains and the Indian Ocean. Below that is our plantation of King Proteas, hence the farm was named: Kingsview.
    Bushbuck occur naturally in our area but have had a tough time against poachers and their dogs. Since we introduced anti-poaching measures there has been a boom in the Bushbuck population and we have always viewed these animals as having a sense of Pride and Fortitude, pillars we wanted our business to be based on. So we chose the Bushbuck to be part of our Logo.

    And that is how we designed our Logo.
    image.jpg
     
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  2. siml

    siml AH ENABLER AH Legend

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    Jono, great stuff. Elephant hunting is our main line. A marketing expert also said keep your logo basic and to the point. Embroidery is difficult if you doing caps, shirts etc.
     
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  3. siml

    siml AH ENABLER AH Legend

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    Elephant + scope = hunting. Wording "Mozambique" gives person the area. tms logo.jpeg
     
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  4. TokkieM

    TokkieM AH Fanatic

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    Jono I must drop by your place next time I am in SA,sounds like you have a piece of paradise there.Nice logo with some serious thought put into it.
     
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  5. KVS

    KVS AH Veteran

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    You are more than welcome anytime. I'd gladly show you our operation and would appreciate some feedback, especially with your experience.
     
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  6. siml

    siml AH ENABLER AH Legend

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    Jono, +1
     
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  7. KVS

    KVS AH Veteran

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    Doors always open....
     
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  8. Redruff

    Redruff AH Enthusiast

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    A logo is something representing a company. Like an family coat of arms from the old world. It's what a potential client will see first on a website and marketing materials. It is the first impression on what your company represents and we all know we only have one chance to make that a memorable one.

    Kingsview & TMS, you have both accomplish this. All the best.

    R.
     
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  9. enysse

    enysse AH ENABLER AH Ambassador

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    I like your Jono, it's unique, people will recognize it easily.
     

  10. KVS

    KVS AH Veteran

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    @enysse Thanks! And hopefully recognised and associated with positive hunting experiences.

    Take care
    Jono
     

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