Imagine telling them that Bruce Jenner is better looking than Madonna.
It's all the time. I worked at the airport. It happens even more abruptly. For example, a girl tore out her photo and replaced it with another one, attaching it with a stapler. Because the old photo "did not like". There is even a specific joke: "You know, your passport has a problem with a photo...". "What's wrong? Here I am: the third in the second row!".