Never had a wristwatch in 45 years .....still breathing .......As for Rolex etc .......never understood the allure.
I had a phase where I didn't wear a watch, because time is everywhere, right?! But at some point, I got tired of asking or pulling out my phone, so I went back to wearing one.
As to the allure... there are so many things to behold when it comes to the movements. The concept, design and manufacture - how do people even come up with that?! Imagine, mechanical time keeping devices go back to the medieval period. Since then, it only evolved, things got smaller and more accurate. Many moons ago when I started my apprenticeship as a diesel mechanic for commercial trucks, no engine part was smaller than my hand, haha. So, when I see these micro mechanisms inside tiny watch cases, I'm fascinated by it. The precision these things are made with and the sheer accuracy they can achieve, crazy.
The modern times have disturbed this romantic picture a bit, as many brands are pushing their own history and heritage, focusing on their
brand cache over everything else. That alone would not be such a big problem, but it gets worse, and I feel like
how many are trying to achieve that is the problem.
Some brands misrepresent their products, some engage in market manipulations, some participate in fraudulent activity to the point where they should be criminally investigated and some flat out lie to their customers. And if your brand experts cannot distinguish a genuine item from a fake item and shares them with others, even approves of them, well, that's just embarrassing. There are many reasons why we shouldn't give our money to many of the Swiss brands, but we all have to make that decision for ourselves.