Hmmm, you're still stuck, conceptually.
"
Less than double retail price" implies that you, as a potential buyer, set the
sales price?
Uh, no. The retail price is the seller's price, not yours.
Hey, instead of $9, how about $2? That's within your budget, right?
Swift Bullet Company offers tough, high-performance hunting bullets with excellent accuracy & terminal performance. Don't settle for less, trust in the best.
www.swiftbullets.com
The snag: they're out of stock. (As well they
should be, as I believe $2 is too low. They were $1 some 20 years ago, and we've had more than 100% general price inflation since then. I'd wager that Swift is underwater at $2 for heavy large caliber bullets.)
As economists correctly explain, there is no such thing as "scarcity" alone...only scarcity at a certain
price. The fact
you will pay only <$4 is immaterial, as they apparently don't exist for that.
Swift A-Frames are not available today at the listed $2/bullet, but
are available elsewhere at $9/bullet. Forget about the
former $2 factory retail. (Whenever Swift stocks them again, they likely won't be $2 anymore, unless their Accounting Dept. is on crack.)
Whatever is the lowest
in-stock price is the current retail price. $9 today. Adjust your mentality to that.
In the early-2000s, when quality NATO-spec 7.62x51 FMJ could be had in 1,000rd cases for 10¢/round, I urged my readers to "
back up the truck". It's typically $1/rd today.
At my gun show table some Olde Duffer was looking for a Luger but wouldn't pay the current market price of $1,500+. "
In the 1950s, Lugers were only $50! " he lamented. (He hadn't bought one
then, either, because during WWII they were only
$25, lol.)
There are two ways of getting over price inflation:
psychologically (you make the
choice that it doesn't matter), or
financially (you increase your income so that it really doesn't matter). So, get over it.