What makes a good advertisement?

[dobber]

Just trying to figure out what makes a good web page or magazine advert that catches your eye?
While on my last trip i found one that i had to take a picture of, and when i got back home i sent them an email asking if it was ok to post here.
So what tickles your fancy when browsing magazines or web pages? Promises of big monster animals, camp pictures, scenic shots of the area?
(btw for anyone who hasn't been to Africa yet, this too is part of the sickness we return visitors have been struck with)

 

[Quinton]

Hi Dobber. What did you like about the picture you mention?

I’m generally drawn to authenticity or pics with a story behind them. Even though I’m a South African / Namibian meat hunter, I love classic Safari pics. I guess I’m an old man at heart.

Imagine what your audience would like.

Being from Africa, I love what Filson is currently doing with their ranch life and fishing camp stories in the US. To my eye that looks like classic, authentic slice of life and probably my equivalent to an overseas “safari”.

Maybe it’s the same for overseas visitors looking at Africa? A frame of reference that is Selby and Ruark?

 

[Pheroze]

For me its pictures of the terrain and people hunting in it. There was one outfitter who has a huge area but the picture has a power line visible and that turned me off for some reason.

 

[dobber]

Below is the add that caught my eye and got me thinking about how outfitters advertise

 

[Quinton]

That’s a different take.