Was able to get a couple of Holland 240 Apex rifles out of the UK a couple years back, and finally got around to taking some pics. The Holland & Holland .240 Apex, is a superb example of pre-war British gunmaking at its absolute finest. Built on a refined Mauser action, these two examples show the classic lines and meticulous craftsmanship that Holland & Holland was famous for in the early 20th century. Every detail speaks to a time when sporting rifles were individually crafted for aristocrats, sportsmen, and collectors. Lightweight, fast-handling, and perfectly balanced, the .240 Apex was designed for precision shooting at medium game, especially in rugged environments where speed and accuracy were crucial.
These particular examples showcase the hallmarks of true bespoke rifles: sleek, rounded action, with classic English cheekpiece. The .240 Apex cartridge itself offered flat trajectories and reliable performance, making it a favored choice for stalking. For me, Pre war examples display the unparalleled quality that defines Holland & Holland’s golden age
These particular examples showcase the hallmarks of true bespoke rifles: sleek, rounded action, with classic English cheekpiece. The .240 Apex cartridge itself offered flat trajectories and reliable performance, making it a favored choice for stalking. For me, Pre war examples display the unparalleled quality that defines Holland & Holland’s golden age