Both of you make excellent points! I did not know they had cut back on advertising!
They fired their marketing firm that was largely responsible for their success for the prior several years, literally just weeks before the marketing campaign was supposed to start for ATL… and replaced them with a much, much lessor agency, that supposedly has connections with the new “interim” CEO (I don’t know that this is true, but I’ve heard it from more than one person), who failed them miserably..
Supposedly they now have yet another firm.. but my understanding is the new firm doesn’t have any significant experience in the outdoors industry…
We’re barely more than 2 months from the show… I’d be curious what anyone local to ATL (or the surrounding region) has seen or heard locally so far…
If they’re not doing a media blitz, hitting up radio stations, tv, billboards, etc now.. right as deer season is kicking off and hunters are getting prepped and excited about the season, they’ve already missed the boat again…
Facebook and instagram ain’t gonna cut it when you’re trying to appeal to a new locality that has likely never heard of you before and probably never considered hunting internationally before…
They need to remember… Texans are largely staying home that week.. they’ll either attend SCI a few weeks later, or will attend TTHA that same weekend… and while DSC has branched out and opened chapters and become a national organization, the bulk of their membership and bulk of their revenue still comes out of Texas and the immediate surrounding area..
If they aren’t seriously busting their asses to get folks local to GA, FL, AL, TN, etc to come. They’re dead before they even try to get started…
Remember SCI is just 2 weeks later and just a few hours up the road from ATL… I guarantee SCI is bombarding the middle and east TN markets as well as north AL, north GA, etc (the same markets DSC should be trying to appeal heavily to right now)…