This post started with a comment that no reloading supplies were in stores.
I haven't gone into a store to buy underwear, much less reloading supplies, in years. I buy everything online. Stores are going to stock what sells to walk in customers.
It seems that there has been an increase in the number of different competitive shooting sports over the last years. F class, PRS, 3 gun. 20 years ago, I had never heard of any of those things. That might result in new reloaders.
I would be curious what Redding and Hornady would have to say on their business volume and what they are seeing. UPS still pulls up to my house with disturbing frequency.
I do agree that the quality of loaded ammo has gotten better. The accuracy of rifles you can just buy has gotten better as well. Better rifles shooting better ammo resulting in better accuracy certainly reduces the incentive to reload.
I still roll my own. Same reason I wont shoot a rented rifle. For the volume we shoot out of a big bore, likely hard to justify the economics, but the satisfaction of pulling the trigger on your own is why I reload.