You are the word as in "word of mouth" via unclaimed endorsement.... until now anyway. Their loss too because you represent and reflect a fairly large international market. Sorry, but I have zero experience with KUIU.
What was clear to me, from the beginning of their advertising campaign as a relatively young company/brand, is they created a slick niche marketing model based on the concept of catering to a trendy culture for a certain group and generation of outdoors folk. Possibly fairly wealthy, 25-35 year old trust-funders (or older individuals in mid-life crisis) with too much time on their hands and a bucket list of trendy things to do and show off in an endless chain of "one and done adventures". Sensing that about them, I avoided their marketing hype and products like the plague. I avoid the likes of YETI products and REI stores for the same reason. I wouldn't touch a pair of Nikes- if my life depended on it. My guess is they are tone deaf to you even though you are potentially a huge source of free international marketing endorsement because they have gotten very fat very quickly with little effort other than hitting on a trendy theme, marketing to a certain group of "enthusiasts" who are into trendy themes. A group dominated by instant gratification, shallow, selfie-filled lifestyles with little understanding or appreciation of the world outside their own narcissistic circle.
I hope you get it straightened out and wish I had more helpful info about them. Reading your post, pretty much seals the deal- no future market from me. Thanks for posting. And, I really don't care if their products are good or not and I have no problem ignoring after-the-fact endorsements and rebuttals. Easy to find other products that do the same job- just like YETI coolers! It's a big, competitive world out there