The high-end British gun market now operates very differently than most people assume. Most makers are not independent (Westley Richards is a notable exception). And while some luxury brands restrict or control ownership (e.g., Ferrari, Hermès), gunmakers generally do not.
James Purdy & Sons is owned by Richemont SA, and collectively Richemont owns about 30 high-end luxury brands spanning jewelry, watches, fashion (e.g., Cartier, Montblanc, etc.) and the parent company has a market cap of $104 Billion USD. The gun business is a small part of the Richemont portfolio.
Holland and Holland is owned by Beretta, and Beretta bought it from Chanel in 2021. Beretta is privately owned by an Italian family but is based in Luxembourg (for tax and corporate reasons), and Beretta is generally thought to be valued at $2.5B USD. Most of the value is in Beretta and manufacturing business line, not in H&H.
Westley Richards is privately owned by the Clode Family, now owned by Walter Clode’s son Simon Clode following his death in 2022, and has no public valuation at present.
Rigby & Sons is owned by L&O Holding, a German private equity group that also owns Blaser, Mauser, and J.P. Sauer & Sohn, and about 30 other companies. L&O has an asset value of about $250M USD and annual revenue of about $30M USD. A member of the German aristocracy who is, I think, associated with L&O Holdings, is the lessee of the Pian Upe hunting reserve in Uganda.
The market we’re discussing—where someone might order as many as 80 bespoke rifles a year—does exist, even if most of us never see it. There is more than one collection of the type being discussed. A few years ago, I was a guest on an elephant hunt, and my host handed me his brand-new Perugini & Visini .470 NE double to use on the first day. He had never fired it. It was valued at well over $100,000, and he wasn’t concerned; they were already building him another one in .500 NE. His son preferred the 600NE. I don’t know (and don’t really care) how many they actually owned, to them they were just very nice-looking, well balanced and good shooting rifles.
Post WWII, the high-end British gun market was in jeopardy. Clode reportedly bought Westley Richards for about $2,000 in the 1950’s, but the segment has been turned around mostly for brand recognition. Since the bespoke British brands are, for the most part, owned by conglomerates, they are not nearly as concerned about preserving the market share/value as many would think. I don’t actually know much about the financing of the individual gun markers, but I know a lot about how the parent company/conglomerate financing works. There are dealers and collectors with a lot more invested in the market value than the gun makers themselves.
There are several dealers in high-end guns. Mostly those guns and dealers now live in Texas, Oklahoma, Switzerland (e.g. VO Vapen), Dubai, and of course throughout the UK and France. Collections like we are discussing do not usually hit the open market, they (usually) go through discrete brokers/dealers. If you have the financial means to obtain a gun collection worth several tens of millions of dollars, it’s not the only asset in your estate/portfolio and becomes just another part of the estate to be addressed on passing. The owners do not have an incentive to “dump” the collections on the market and thus destroy value, on passing the estate becomes charged with maximizing estate vale.
Its fun to think about these issues, even if we never really see them.