In much of the world, wildlife conservation doesn't just depend on a passion for the animals, but must also be economically viable. Trophy hunting is one way to accomplish this. Trophy hunting operations in Sub-Saharan Africa generate the revenue necessary to fund anti-poaching efforts and create critical income for local communities. As a result, trophy hunting has proven to be an effective conservation tool by turning wildlife from liabilities impeding econonmic growth, into assets to be cared for. PERC's latest video in our Markets for Conservation series showcases the shining example of Coutada 11, a trophy hunting success story.