I have often been called or criticized on this site for my strong believes in terms of pricing. Well once again we are at this very point. After 6 weeks in the U.S. I am astonished at the pricing that some outfitters have come up with.... Now don't get me wrong, each outfitter is entitled to his own pricing but some of it simply makes no mathematical sense.... I have heard many times while I have been traveling this year, You must remember that the Rand to USD exchange rate works in our favor, well how exactly does that work??? Our currency has depreciated by 45% to the USD in 5 months, the effect of this is not rocket science... -inflation has been raised by a percent this year already. -fuel is exactly double and in some cases more than double a gallon. -marketing cost has gone up by 40% in the last twelve months, 40 PERCENT! -With SA being a major importer, cost of living will go up by 20% this calendar year. I have really tried and struggled with the idea as many of us are marketing safaris at rates that were acceptable in 2002. I just don't get it, I believe it confuses consumers and it will hurt outfitters, especially if it goes the route (posted comparison Zim vs SA) as an outfitter what will you do raise your prices by 40% next season???? An interesting time in our industry indeed, for one I am looking forward to a great season ahead, at realistic industry pricing. Thoughts??