I have two of the Slogan versions of this sling that I learned about from my Namibian outfitter who'd picked it up while at shows in the states. Simple and very functional. I love them but I have swapped the swivels out with steel quick disconnect ones Ruger has included with their rifles (thank you, Ruger). Incidentally the Specialty Outdoor version is the exact same sling. Near as I can guess they're past business partners gone their seperate ways. Both business adresses are pretty close on the map, logos are amazingly similar and the guy running Specialty Outdoors mentions he used to sell the Slogan Ultraflex in his site.