As there has been a lot of talk lately about internet marketing of hunts, economic issue with hunt prices, and questionable (morally and legally) hunt offers; something has really struck me....why wouldn't everyone looking at this website book with one of the many great outfitters who post here? I have reasons for this: 1. The hunt will be guaranteed to be ethical and promises will be delivered upon. "Hey Tom, how can you guarantee that"? Easy...the outfitters here will have to be transparent in all of their dealings as the results of the hunt (satisfactory or not) will most likely be broadcast on the internet for all to see. If the hunter has a great time (which i bet they do!), the results and pictures are posted. If they have a bad time, they are posted as well. See my point here, the outfitter MUST do the things he says because if he doesn't his entire reputation is on the line every single hunt with AH members. 2. It serves the outfitter to make sure the AH forum member has a great hunt. He gets someone on the forum who has hunted with him...instant credibility. People like to go places and purchase things that others say is "good" or have some experience with. 3. No name outfitters have nothing to lose by offering a crappy hunt. Think about it. XYZ safaris places an ad in the back of a hunting magazine or even has a booth at a show. Client decides to hunt with XYZ. Has a rough experience. Game quality and quantity is not up to promises or expectations. Accommodation and food are low budget. Attention to detail is non-existent. At the end of the hunt Client may be upset, but XYZ safaris knows that there isn't a damn thing the Client can do about it! Now, if Client hunts with a named and active outfitter on AH and has any of these issues, the outfitter will do everything they can to resolve the situation in order to maintain their good name and reputation. Simple. The only question is...why would you hunt with anyone but a supporting or active member of AH??