African Sporting Gazette is now African Hunting Gazette Changing the name of a magazine is either the boldest – or the craziest – thing one can do. But here’s my thinking: In 2000, when I took over the title African Sporting Gazette from John Ormiston, who also published the Scottish Sporting Gazette and lived in Irnverness, Scotland, the name seemed appropriate to me. While we were producing and publishing ASG in South Africa, the name always conjured up to me images of hunters on horseback pursuing foxes. But now as we approach our 10th anniversary of publishing the best magazine about hunting in Africa four times a year, it appears that the majority of our readers now live in North America, Europe and the South Pacific. Simultaneously, we are forever receiving press releases on rugby, and being placed next to soccer magazines on newsstands. Even worse, Googling ‘hunt’ or ‘hunting’ does not bring you to our website – the website for the magazine that every enthusiastic hunter with interest in any aspect of African hunting safaris – African Hunting Gazette. Our magazine is about African hunting, whether it is with a rifle, shotgun, bow or handgun. Sometimes it felt to me that our magazine’s name was not ideally describing our mission: to provide you with a pleasurable experience while getting the information and insights into African hunting safaris. So it is with both excitement and butterflies in our stomachs, we bring you a new chapter, and a new look and feel as we go into our next decade. Welcome to the new African Hunting Gazette.