Those Rovers are awesome. I would drive one right now. I'm actually looking at the new 2011 Toyota FJ Cruiser, Trail Teams Edition. I think it looks great...especially with a brushguard and roof rack.
A couple guys at my office have The FJ. They are nice trucks, the only thing I dont like is they are small inside. That is the biggest complaint the guys have. I just bought a jeep Wrangler 4 door. I am going to put a rack on it also. Its my new backwoods fishing truck.