Originally Posted by
Jaco Strauss
Diamond to a degree, I do agree with you however, repeat clientele (at least from my point of view) do not opt in my set up for severely discounted give away packages, I know that new companies do this to establish a client base.
Once you have established this(a good solid loyal client base) word of mouth and the odd good package gives you new blood in your company that everyone needs, no doubts....
Having been selling and marketing hunts for tilting over towards two decades, cheap packages in the market creates more uncertainty than comfort amongst consumers, especially when compared to 60% of the market and being substantially below what the norm is.
These are some of the concerns and facts that one needs to consider when sharing face time and show floors with fellow outfitters and potential clients.
With that being said the net is a completely different story, fron shows and one that I am very new in.... From a marketing perspective.
For one I never want to be known as the guy with the cheapest hunting package in the market or web, and many outfitters will agree,
Key is to find your target group and focus on them, who do you as an outfitter want to sell hunts too, this to a large extent pivots around your resources and what you as a outfit have to offer.
Breaking even is not an option in my book, I love what I do, but putting in all the effort to play a game of averages and hoping to turn an income is not the way to run any buisiness, we all have margins those who have been around for a few years know this too well, and pricing can be compared.
IMO I would much rather run on exclusivity and less hunters at a higher profit margins than push volumes of clients through my camp and or property and running around like a headless chicken.
Classic old saying what you lose on the swings you make up on the round abouts.....
